Alliance Beverage Distributing

Wine Consultant

Traverse City, MI - Full Time

Compensation and Benefits:

  • Great Health Benefits.
    • Medical - Three low premium plans for you to choose from.​​​​​​
      1. A completely free plan for you and your entire family with a generous company HSA contribution
      2. A low-cost plan with an HSA contribution
      3. A low deductible plan with an FSA option
    • Dental
    • Vision
  • Other ancillary benefits.
    • 401(k) plan with company match
    • Company Paid Life Insurance
    • Company Paid Accidental Death and Dismemberment
    • Company Paid Short Term Disability
    • Paid Time Off
    • Paid Sick Time
    • Paid Parental Leave
  • Mileage reimbursement. Our employees are compensated per mile for the use of their own car.
  • Product discounts.  We offer generous employee discounts on product purchases.

Meet with us if you have:

  • A Valid Driver’s License and Adequate Auto Insurance.  Sales drive store to store to carry out the duties of the job.
  • Michigan Liquor Control Card - Must be able to obtain a MLCC
  • Sales Experience - Previous sales experience in the beverage industry is strongly preferred. 
  • Stable work history.  It takes about three weeks for training, so we hire people with a proven track record of reliability.
  • Self-Directed.  Although you are a part of a bigger team, you will be working alone.
  • Strong communication and decision-making skills.  Sales must communicate with customers and other employees.
  • Product knowledge - Must have strong knowledge of the product category and ability to calculate figures and amounts such as discounts, profit margins, and percentages. 
  • Willing to travel and attend after-hours promotions - Must be willing and able to travel within given territory and attend after hours promotions for assigned customer base. 

Accountabilities:  

This sales consultant position provides professional service and advice for all products in their category for each of their assigned accounts.  Responsible for understanding in-store and on-premise product, category and selling principles and to suggest uses of these principles in each of their retail accounts.  Manage territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the best possible sales from the products the consultant is responsible for presenting. 

Oversee accounts on a scheduled call frequency selling in new placements, displays, promotions, features and educational initiatives and to communicate these initiatives to the Route Sales Representative. Make appointments and develop presentations to assigned accounts to further develop brands within the category. Plan and present educational classes to the local sales teams to help grow their understanding and ability to sell their portfolio. Maintain relationships with local independent grocery to help advise on product selection, displays, and pricing.

About Alliance Beverage:

In 1963 a man named Larry Gary, originally from the west side of Chicago, decided that owning a beer distributorship in Grand Rapids Michigan would be more fun than running a bowling alley. That was the moment that the company called Kent Beverage began.

At the same time a man named Tim Sullivan, originally from the east side of Detroit, was happily running a construction business. However, when Tim noticed his friends, who owned beer distributorships, were having more fun, he had to get one of his own. And he did, when he purchased B&B Beer in the late 1970’s!

Both businesses grew and prospered. Both businesses were passed from fathers to sons and continued to succeed in their territories until one day, over a pint, these two families decided to form a joint venture whereby the two companies combined would be stronger than the sum of their parts. They called the company Alliance Beverage and it was born May 13, 2013.

From the beginning, our company has recruited the best talent available, contributing to the highest standards of performance~ because we work together with commitment, & integrity.

Today, Alliance has more than 450 team members and services over 5,000 customers across the Western half of Michigan. With three distribution facilities and six sales offices, our employees live and are active in the communities they serve.

Apply: Wine Consultant
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